Creating Your Elevator Pitch: Make people remember you!

What is an elevator pitch?

It’s called an elevator pitch as it is based on an imaginary ride in an elevator with a senior decision maker you want to impress, and you only have a few floors to do it in.

It is a concise summary of who you are, what you do, and what value you bring.

When do you use it?

In an elevator with a senior decision maker you want to impress. Also at job interviews.

Elements of an Effective Elevator Pitch

It needs to be concise and clear, keep it short, ideally 30-60 seconds, and use simple language.

Try and capture attention by sharing a unique aspect of yourself.

Adapt your pitch to the specific context or audience to create a stronger connection.

Use enthusiasm, passion, and genuine interest to convey your message effectively.

Structure of an Elevator Pitch

Start with an opening sentence to grab attention.

Introduce yourself by stating your name and professional background.

Value Proposition:

Highlight your unique skills, experiences, or expertise that sets you apart.

Focus on the specific value or benefits you bring to others.

Call-to-Action:

End with a clear call-to-action, and if appropriate, request a meeting, offer to help, or suggest a next step.

Finally:

Let your personality shine through, just be you. And practice it with friends!

For more SMAART job hunting resources, click here.