MARKETING MANAGER ROLE

The Marketing Manager is responsible for developing, implementing, and overseeing strategic marketing initiatives that enhance brand awareness, drive customer engagement, and achieve business objectives. This role requires a blend of creativity, analytical skills, and leadership to effectively manage marketing campaigns across various channels.

Key Responsibilities

• Strategic Planning and ExecutionDevelop and execute comprehensive marketing strategies aligned with organizational goals.
• Oversee all marketing campaigns, ensuring they meet budgetary and performance targets.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Campaign ManagementPlan and manage multi-channel marketing campaigns, including digital, print, social media, and events.
• Collaborate with creative teams to develop compelling content that resonates with target audiences.
• Monitor campaign performance through analytics tools and adjust strategies as necessary.
• Cross-Functional CollaborationWork closely with sales, product management, and customer support teams to ensure cohesive messaging.
• Represent the marketing team in cross-departmental meetings and initiatives.
• Build relationships with external vendors and partners to enhance marketing efforts.
• Team LeadershipLead and mentor a team of marketing professionals, fostering a collaborative environment.
• Delegate tasks effectively while ensuring team members meet deadlines and quality standards.
• Provide training and development opportunities to enhance team skills.
• Reporting and AnalysisPrepare regular reports on marketing performance metrics for senior leadership.
• Analyse data to derive insights that inform future marketing strategies.
• Stay updated on industry trends and best practices to maintain competitive advantage.

Qualifications and Skills

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in marketing management or related roles.
• Strong understanding of various marketing channels, including digital marketing, content creation, SEO/SEM, and social media.
• Excellent communication skills, both written and verbal.
• Proven ability to manage budgets effectively and analyze financial data.
• Strong project management skills with the ability to multitask in a fast-paced environment.
• Proficiency in marketing automation tools and analytics platforms (e.g., Google Analytics).

The ideal candidate will be a strategic thinker with a passion for driving results through innovative marketing initiatives. They should possess strong leadership qualities and the ability to adapt to changing market conditions while maintaining focus on the organization's objectives.

We are a sales recruitment agency that your organisation can rely on to find full time, contract or temporary marketing staff.

Get in touch with SMAART Recruitment by filling out our quote form below, visiting our Contact page, or speaking with a friendly staff member by calling us today on 1300 762 278.

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