MARKETING COORDINATOR ROLE

The Marketing Coordinator plays a vital role in supporting the marketing department by coordinating various marketing activities and initiatives. This position involves working closely with team members to ensure that marketing campaigns are executed effectively and efficiently, contributing to the overall success of the organisation.

Key Responsibilities

• Campaign Coordination: Assist in the planning, execution, and monitoring of marketing campaigns across multiple channels.
• Collaborate with internal teams to develop promotional materials and content that align with campaign objectives.
• Organise logistics for events, trade shows, and promotional activities.
• Market Research and Analysis
• Conduct research to analyse customer behavior, market trends, and competitive landscape.
• Prepare reports summarising findings and insights to inform marketing strategies.
• Monitor and report on the effectiveness of marketing initiatives, providing recommendations for improvement.
• Content Development: Create and edit marketing content for various platforms, including websites, social media, and print materials.
• Ensure all marketing communications are consistent with the brand's voice and messaging.
• Maintain an up-to-date inventory of marketing materials and resources.
• Project Management: Coordinate project timelines, deliverables, and budgets to ensure timely execution of marketing initiatives.
• Track progress on various projects and communicate updates to relevant stakeholders.
• Assist in managing relationships with external vendors and partners.
• Administrative Support: Support the marketing team in daily administrative tasks, including scheduling meetings and maintaining calendars.
• Assist in preparing presentations and other materials for internal and external meetings.
• Help maintain the marketing department's documentation and reporting systems.

Qualifications and Skills

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• 2+ years of experience in a marketing coordinator or similar role.
• Strong understanding of digital marketing tools and techniques, including social media platforms.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with analytics tools (e.g., Google Analytics).
• Excellent written and verbal communication skills.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Creative thinking with attention to detail.

The ideal candidate will be a proactive team player who thrives in a fast-paced environment. They should possess strong analytical skills, creativity, and a passion for marketing that drives them to contribute effectively to the organisation's goals.

We are a marketing recruitment agency that your organisation can rely on to find full time or contract marketing staff.

Get in touch with SMAART Recruitment by filling out our quote form below, visiting our Contact page, or speaking with a friendly staff member by calling us today on 1300 762 278.

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