DIGITAL MARKETING SPECIALIST ROLE

This role is responsible for developing, implementing, and managing digital marketing campaigns that promote our company’s products and services. The role requires a blend of analytical skills, creativity, and technical expertise to drive brand awareness and lead generation.

Key Responsibilities:

• Strategy Development: Design and execute comprehensive digital marketing strategies to achieve business objectives.
• Campaign Management: Plan, implement, and manage multi-channel digital marketing campaigns, including email, social media, SEO, PPC, and content marketing.
• Content Creation: Develop engaging content for various digital platforms, ensuring alignment with brand messaging and target audience.
• Performance Tracking: Monitor and analyze campaign performance using analytics tools; prepare reports detailing campaign effectiveness and ROI.
• Market Research: Conduct market research to identify trends, customer preferences, and competitive landscape to inform marketing strategies.
• Social Media Management: Oversee the company’s social media presence; create and schedule posts to enhance engagement and brand visibility.
• Budget Management: Manage the digital marketing budget effectively to maximize return on investment.
• Collaboration: Work closely with cross-functional teams including sales, product development, and customer service to ensure cohesive marketing efforts.

Qualifications:

• Education: Bachelor’s degree in Marketing, Communications, or a related field.
• Experience: Minimum of 2-5 years of experience in digital marketing or a similar role.
• Technical Skills: Proficiency in digital marketing tools such as Google Analytics, Google Ads, SEO tools, and social media platforms.
• Communication Skills: Excellent verbal and written communication skills; ability to convey complex information clearly.
• Analytical Skills: Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Project Management: Proven ability to manage multiple projects simultaneously while meeting deadlines.
• Creativity: Innovative mindset with a passion for staying ahead of digital marketing trends.

Personal Attributes:

• Strong interpersonal skills with the ability to work collaboratively in a team environment.
• Detail-oriented with excellent organizational skills.
• Self-motivated with a proactive approach to problem-solving.

We are a marketing recruitment agency that your organisation can rely on to find full time or contract marketing staff.

Get in touch with SMAART Recruitment by filling out our quote form below, visiting our Contact page, or speaking with a friendly staff member by calling us today on 1300 762 278.

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